Tuesday, August 14, 2012

Acura summer deals and events

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Acura offers inspired summer performances
In This Issue:
Acura offers inspired summer performances Discover the new and improved Celebrate site
ILX Ambassador, Tyson Hugie, takes the show on the road Introducing the ILX e-brochure
2013 ILX and RDX introduce sophisticated new features The Summer Sales Event is here
Acura offers inspired summer performances
Since most people like great sounds to groove to when hitting the open road, Acura has joined forces with the indie rock band Metric to support the launch of the inaugural 2013 Acura ILX compact luxury sedan. Metric's rousing tracks have been featured in several popular TV programs and films, and now, after the release of their latest album, Synthetica, Metric can be seen and heard at some exciting ILX events throughout the summer.

A listening party par excellence
To kick things off, on June 21st a listening party at one of Hollywood's most historic club venues, the Avalon, made quite a splash. Guests mingled against a soundscape of Metric's Synthetica album, and two 2013 Acura ILX models were centerpieces inside the club. A visually stunning projection-mapping installation using the ILX as the focal point was a highlight, as images were projected onto the windows of the vehicle and LED lights were embedded under the car, in the door seams and inside the wheels. See photos and read Tyson Hugie's blog post about the Metric listening party.

Metric concerts for Acura owners
From June through September, Acura will present five Metric concerts to select Acura owners in Chicago, Los Angeles, New York, Philadelphia and San Francisco that will feature the ILX projection-mapping installations. The invitation-only guests will have the unique opportunity of being the first audience to hear Metric perform their new album live. Concertgoers will also have access to an exclusive Metric track after checking into Foursquare or Dropp.

Enter to win an ILX and more
Acura and Metric's Facebook pages will not only give you access to exclusive content and videos from the invitation-only concerts, you can enter the "Very Important Passenger" sweepstakes. We'll be giving away an all-new ILX and a unique concert experience for two, including a meet-and-greet with the band and ILX shuttle service.

ENTER TO WIN
ILX Ambassador, Tyson Hugie, takes the show on the road
Last year, Tyson Hugie drove his 1994 Legend past the 500,000-mile mark at Acura headquarters. This year, he's been traveling again with exclusive, behind-the-scenes access to the new ILX. After meeting with the car's designer at Acura headquarters in Torrance, California, he flew to Detroit where the car was unveiled. Next up was a personal tour of the manufacturing process in Indiana. And now in this new video, Tyson goes to his hometown dealer in Scottsdale, Arizona to pick up the ILX that he'll drive for the next year. See how he customizes it to make it his own before he drives off for his year-long adventure.

WATCH VIDEO

 
Want to know what people are saying about the ILX?
A select group of consumers took a test drive in the new ILX on a closed course in San Mateo, California before the vehicle was available to the public. What did they have to say about it? Watch the video to find out.

WATCH VIDEO
Facebook Acura community
2013 ILX and RDX introduce sophisticated new features The ILX and RDX have the Pandora®1 Internet Radio Interface that lets you take the digital DJ app for your iPhone® 2 along for the ride. Using either Bluetooth3 Audio or plugging the phone into a USB4 jack, you can navigate Pandora through your audio system controls. Pandora is a service that lets you explore a vast trove of music by dropping one of your favorite songs, artists or genres into the application, and it quickly scans an entire world of music to find songs with musical similarities to your choice. It collects hundreds of musical details on every track you choose and then chooses your new favorite songs.

In addition, both vehicles have the Short Message Service (SMS) text message function5, which lets you respond to incoming text messages without using your hands. When driving with a paired, activated, SMS-compatible phone, the system will notify you of an incoming text message. Rather than averting your eyes from the road by reading the text on a display, the system will ask if you want it to "read" the message to you. After the message is read aloud, you can use the center display to select one of six pre-prepared responses. The system also gives you the option to call the person who sent the text. Currently the system is compatible with certain Blackberry® phones with the MAP protocol. Other models with the required messaging protocol are expected to enter the market in the future.

EXPLORE ILX FEATURES EXPLORE RDX FEATURES
Discover the new and improved Celebrate site
The Acura Celebrate site commemorates Acura heritage by sharing ownership stories, events, and articles. Now the site has a whole new look with more owner stories and categories, so it's easier to navigate your experience. Send us your story. You never know when you might get invited to an Acura event!

This one comes to us from Justin P. of Perkasie, PA.

Greatest thing on 4 wheels
By Justin P., Perkasie, PA, Best Car Ever, 2001 Integra, Mileage: 98000

I've been driving an Integra for the better part of a century. I've owned my '01 GSR since 2006 and has been a project ever since I picked up the car. Nearly everything has been modified in some fashion bumper-to-bumper. This is my 2nd Integra, the first being a Thunder Grey Metallic '04 LS.

Every time I step into my Nighthawk Black Pearl GSR, my smile grows wider with every notch passed on the tachometer. Nothing on the road is comparable to the sound of VTEC engagement, screaming all the way up to an impressive 8100 rpm. The way the car handles even the most challenging of corners makes anyone fully appreciate what this car offers. I will most definitely drive an Integra until the planet is void of them.

Explore more
Introducing the ILX e-brochure Summer Sales Event is here
Want to see the 2013 ILX in all its glory? Now you can explore the vehicle in vivid detail through the interactive ILX e-brochure on Acura.com. Watch videos, interact with a 360° interior spin, dashboard features, seating configurations, plus interior and exterior colors.
  View e-brochure
 
Now you can get special APR financing on qualified Acura models throughout the summer at the sales event of the season. See how fast you can drive away in a shiny, new Acura.
  See offers

 
Techno File
Active Sound Control is an inventive way to use the audio system to reduce engine noise inside the cabin. Since some engine noise is welcome in a performance vehicle, the system is linked to the throttle position and engine's rpm to tune the V-6's sound, based on how it's being used. The result is remarkably quiet cruising with a satisfying growl upon acceleration.
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1 Compatible with select Apple® iPhone® devices only. Your wireless carrier's rate plans apply.

2 iPhone® is a registered trademark of Apple Computer, Inc., registered in the U.S. and other countries.

3 The Bluetooth® word mark and logos are owned by the Bluetooth SIG, Inc., and any use of such marks is under license.

4 The USB Audio Interface is used for direct connection to and control of some current digital audio players and other USB devices that contain MP3, WMA or AAC music files. Some USB devices with security software and digital rights-protected files may not work. Please see your local Acura dealer for details on compatibility.

5 Compatible with select phones with Bluetooth® only. Your wireless carrier's rate plans apply. State or local laws may limit use of texting feature. Only use texting feature when conditions allow you to do so safely.

 

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©2012 Acura. 1919 Torrance Blvd., Torrance, CA 90501